The development of the Madiero brand : master's thesis

Pahor, Ivana (author), Konečnik Ruzzier, Maja (mentor)

• Language: English
• Keywords: marketing, brands, development, image, property, start-up, models
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: I. Pahor
• Year: 2023
• Number of pages: II, 70, 20 str.
• PID: 20.500.12556/RUL-155193
• UDC: 339.138
• COBISS.SI-ID: 185672963
• Publication date in RUL: 21.03.2024

Secondary language

• Language: Slovenian
• Title: Razvoj blagovne znamke Madiero
• Keywords: trženje, blagovne znamke, razvoj, image, premoženje, zagonsko podjetje, modeli