Vpliv blagovne znamke na porabnikovo pripravljenost za plačilo : magistrsko delo

Zupanc, Manca (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, vrednost, cena, vedenje potrošnikov, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Zupanc
• Year: 2023
• Number of pages: II, 65, 22 str.
• PID: 20.500.12556/RUL-155176
• UDC: 366
• COBISS.SI-ID: 184192771
• Publication date in RUL: 21.03.2024

Secondary language

• Language: English
• Title: The influence of brand on consumer willingness to pay
• Keywords: marketing, brands, value, price, consumer behaviour, research, analysis