Analiza vsebine prisotnosti medorganizacijskih blagovnih znamk z najvišjo vrednostjo na Linkedinu in Facebooku : magistrsko delo

Novak Jamšek, Anja (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, blagovne znamke, vrednost, primeri, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Novak Jamšek
• Year: 2023
• Number of pages: III, 73, 82 str.
• PID: 20.500.12556/RUL-155161
• UDC: 339.138
• COBISS.SI-ID: 183596803
• Publication date in RUL: 21.03.2024

Secondary language

• Language: English
• Title: A content analysis of the presence of the most valuable industrial brands on Linkedin and Facebook
• Keywords: marketing, electronic marketing, social networks, brands, value, cases, research, analysis