Analiza odnosa kupcev do kartice zvestobe v knjigarnah Ognjišče : zaključna strokovna naloga visoke poslovne šole

Klobasa, Katja (author), Culiberg, Barbara (mentor)

• Language: Slovenian
• Keywords: trženje, odnosi s strankami, zadovoljstvo, lojalnost, primeri, založništvo, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: K. Klobasa
• Year: 2023
• Number of pages: II, 20, 13 str.
• PID: 20.500.12556/RUL-155149
• UDC: 366
• COBISS.SI-ID: 182714627
• Publication date in RUL: 21.03.2024

Secondary language

• Language: English
• Title: Analysis of costumer attitude to the loyalty card in Ognjišče bookstores
• Keywords: marketing, customer relationship, satisfaction, loyalty, cases, publishing, research, analysis