Oblikovanje interierja po celostni grafični prepoznavnosti podjetja

Krašovec, Natalija (author), Jenko, Marija (mentor), Kočevar, Tanja Nuša (co-mentor)

Namen magistrske naloge je tako prenova celostne grafične podobe frizerskega salona studio »Moj frizer« kot tudi povezava čakalnice z zunanjostjo salona in preostalim interierjem. Odločili smo se prenoviti fasado, ki je bila že dotrajana in jo oplemenititi z novim logotipom ter novimi folijami za vhodna stekla. Ob tem smo upoštevali dva zgodovinska sloga, ki jih frizerski salon studio »Moj frizer« in okolica združujeta, in sicer govorimo o baroku oziroma neobaroku, ki je stil interierja salona, ter o modernizmu celotne stavbe, v kateri se studio nahaja. Za prenovo logotipa in celostne grafične podobe studia je bila potrebna raziskava, da bi prišli do najbolj optimalnih rezultatov. Uporabili smo programa Adobe Ilustrator in Blender. Naš namen je bil približati novo grafično identiteto podjetja ciljni publiki ter se držati navodil in upoštevati želje naročnice in lastnice frizerskega salona. Del naloge je bil tudi redesign (angl.) fotelja v čakalnici frizerskega salona z namenom, da bi se bolje povezal s preostalim interierjem salona. Za ta del smo prav tako uporabili program 3D Blender, s katerim smo pripravili datoteki za 3D-tisk dveh dodatnih naslonjal fotelja. Kot primarno tekstilno tehniko za novo prevleko tapeciranega stola pa smo uporabili ročno kvačkanje, s pomočjo katerega smo dobili zanimivo preoblikovan fotelj in dokazali, da lahko tudi z uporabo ročne tehnike dosežemo sodobne uporabne zahteve za element notranje opreme in smiselno koherentnost interierja in zunanje fasade. Značilnosti izbrane ročne tekstilne tehnike so se izkazale za zelo primerne za ta namen. Lahko bi rekli, da je kvačkanje samo po sebi celo podobno računalniško vodeni strojni tehniki 3D-tiska, s katero sta bila pri fotelju izvedena dodatna naslona. S tem smo potrdili hipotezo, da je možno povezati interier s celostno grafično podobo podjetja ter harmonično združiti modernizem in neobarok v sinhronizirano celoto. Hkrati smo dokazali tudi, da je sestavljanje najmodernejših tehnk 3D-modeliranja in tiskanja z že vpeljanimi, celo ročnimi tekstilnimi tehnikami možno in primerno za prenovo stilsko občutljivega ambienta, kot je frizerski salon, ki je umeščen v zanj dokaj neprijaznem in skritem predelu mesta.

• Language: Slovenian
• Keywords: celostna grafična prepoznavnost, 3D-oblikovanje, 3D-tisk, kvačkanje, modernizem, barok.
• Work type: Master's thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2024
• PID: 20.500.12556/RUL-155069
• Publication date in RUL: 19.03.2024

Secondary language

• Language: English
• Title: Interior design according to company’s integrated graphic recognition

Abstract

The purpose of the master's thesis is to renovate the overall graphic image of the studio »Moj frizer« the hairdressing salon, as well as to connect the waiting rooms with the exterior of the salon and the rest of the interior. We decided to renovate the facade, which was already dilapidated, and complete it with a new logo and new films for the entrance windows. At the same time, we followed two historical slogans that the hairdressing salon Studio »Moj Frizer« unites in the area, namely baroque or neo-baroque, which is the interior style of the salon, and modernism of the entire building in which the studio is located. The renovation of the logo and the overall graphic image of the studio required research in order to achieve the best optimal results. We used Adobe Illustrator and 3D Blender. Our aim was to bring the company's new graphic identity closer to the target audience and to adhere to the instructions and use of the desired subscriptions by the owner of the hair salon. Part of the task was also the redesign of the armchair in the waiting room of the hair salon with the aim of better connecting it with the rest of the interior of the salon. For this part, we also used the 3D program Blender, with which we prepared files for 3D printing of two additional armchair backrests. As the primary textile technique for the new cover of the upholstered chair, we used hand crocheting, with the help of which we got a transformed armchair and proved that even with the use of hand technique, we can achieve modern practical requirements for an element of interior design and a real coherence of the spatial structure of the interior and the exterior facade.The characteristics of the selected hand textile technique proved to be very suitable for this purpose. In a certain way, we could say that crocheting in itself is even similar to the computer-controlled machine technique of 3D printing, which was used to create the two additional backrests for the armchair. With this, we have confirmed the hypothesis that it is possible to connect the interior with the integrated graphic image of the company and to harmoniously combine modernism and baroque into a synchronized whole. At the same time, we have also proven that the combination of the most modern 3D modeling and printing technologies with already used, all-hand textile techniques is possible and appropriate for the renovation of a stylistically affected ambience, such as a hair salon, which is located in a rather unfriendly and hidden part of the city.

• Keywords: integrated graphic recognition, 3D design, 3D printing, crocheting, modernism, baroque.