Oblikovanje embalaže za slaščičarsko podjetje

Pintarič, Laura (author), Vrabič Brodnjak, Urška (mentor)

V diplomski nalogi je opisan potek oblikovanja logotipa in načrtovanja embalaže za slaščičarsko podjetje v nastajanju. Namen naloge je zgraditi identiteto podjetja in v oblikovanje izdelkov prenesti načela in osebnost poleg izdelave embalaže, ki je primerna za tovrstno dejavnost. Delo je potekalo na podlagi raziskave trga in preferenc naročnice, sestavljeno je iz teoretičnega in eksperimentalnega dela ter rezultatov. V teoretičnem delu so definirani pojmi, povezani z embalažo, njene funkcije, vrste in kako vpliva na okolje. Posebej so opredeljeni tudi pomen živilske embalaže, njena vloga in predpisi. Prav tako je izpostavljeno oblikovanje embalaže, ki ima izreden pomen v prodajnem smislu izdelka. Na koncu teoretičnega dela je predstavljena analiza trga, na podlagi katerega je osnovano načrtovanje izdelkov. Eksperimentalni del je osredotočen na postopke izdelave embalaže in izbiro primernega materiala. Na začetku je potekala komunikacija z naročnico, da bi bil oblikovani izdelek čim primernejši za podjetje in njihove potrebe. Izdelana sta bila logotip in celostna grafična podoba. Sledil je postopek oblikovanja in izrisa embalaže glede na skice v programu Adobe Illustrator. Kasneje je sledila še izvedba poskusnega tiska in proces izdelave embalaže, torej postavitev na pole, izrez, sestava in tisk. V zadnjem delu sta predstavljena izris in dizajn embalaže. Rezultat diplomske naloge je izdelana celostna grafična podoba za podjetje v nastajanju in serija treh embalaž za tri različne slaščičarske izdelke.

• Language: Slovenian
• Keywords: Oblikovanje embalaže, embalaža za slaščičarske izdelke, celostna grafična podoba, embalaža za živila, kartonska embalaža, podoba podjetja.
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2024
• PID: 20.500.12556/RUL-155029
• Publication date in RUL: 15.03.2024

PINTARIČ, Laura, 2024, Oblikovanje embalaže za slaščičarsko podjetje [online]. Bachelor’s thesis. [Accessed 17 May 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=155029

Secondary language

• Language: English
• Title: Packaging design for confectionery company

Abstract

The diploma thesis describes the process of logo design and packaging design for a confectionary company in the making. The purpose of the task is to build the company's identity and transfer principles and personality to product design, along with the production of packaging that is suitable for the activity. The work was carried out based on market research and client preferences, it consists of theoretical part, experimental part and results. In the theoretical part, defined concepts that are related to packaging, its functions, types and how it affects the environment. The importance of food packaging, what are the regulations and what is its role are also specifically defined. Later, the design of the packaging is highlighted, which has an extraordinary importance in terms of sales of the product itself. At the end of the theoretical part, there is an analysis of the market, on which the product design was based. The experimental part is focused on packaging manufacturing processes and the selection of suitable material. At the beginning, there was communication with the client, in the desire for the most appropriately designed product that would be suitable for the company and their needs. The logo and overall graphic image were created. This was followed by the process of designing and drawing the packaging in the Adobe Illustrator program. Later, there was the trial printing and the process of making the packaging itself, i.e. placing it on the pole, cutting, assembly and printing. In the last part, the layout and design of the packaging is presented. The result of the diploma thesis is a complete graphic image for the emerging company and a series of three packages for three different confectionery products.

• Keywords: Packaging design, confectionery packaging, corporate identity, food packaging, cardboard packaging, company image.