The development of marketing strategy for a selected sport book on the Croatian market : master thesis

Krpan, Petra (author), Zalaznik, Maja (mentor)

• Language: English
• Keywords: marketing, marketing strategy, products, competition, market, environment, cases
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: P. Krpan
• Year: 2023
• Number of pages: III, 55, 1 str.
• PID: 20.500.12556/RUL-154625
• UDC: 339.138
• COBISS.SI-ID: 173808643
• Publication date in RUL: 23.02.2024

Secondary language

• Language: Slovenian
• Title: Razvoj strategije trženja izbrane knjige s področja športa na hrvaškem trgu
• Keywords: trženje, strategija trženja, proizvodi, konkurenca, trg, okolje, primeri