The use of webinars as a part of an effective sales funnel : master's thesis

Kholina, Marina (author), Bodlaj, Mateja (mentor)

• Language: English
• Keywords: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Kholina
• Year: 2023
• Number of pages: III, 59, 40 str.
• PID: 20.500.12556/RUL-154624
• UDC: 339.138
• COBISS.SI-ID: 173804035
• Publication date in RUL: 23.02.2024

Secondary language

• Language: Slovenian
• Title: Uporaba spletnih seminarjev kot del uspešnega prodajnega lijaka
• Keywords: trženje, strategija trženja, pospeševanje prodaje, poslovno komuniciranje, raziskave, intervjuji, analiza