Vloga družbenih omrežij pri uporabi zavajajočega oglaševanja : magistrsko delo

Jerič, Petra (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, oglaševanje, oglas, nakup, odločanje, vedenje potrošnikov, družbena omrežja, etika
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: P. Jerič
• Year: 2023
• Number of pages: III, 63, 7 str.
• PID: 20.500.12556/RUL-154619
• UDC: 659.1
• COBISS.SI-ID: 172887811
• Publication date in RUL: 23.02.2024

Secondary language

• Language: English
• Title: The role of social networks in deceptive advertising
• Keywords: marketing, advertising, advertisment, purchasing, decision making, consumer behaviour, social networks, ethics