Vpliv impulzivnega nakupovanja na po-nakupno obžalovanje in po-nakupno vedenje kupcev : magistrsko delo

Harbaš, Lejla (author), Kolbl, Živa (mentor)

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, nakup, odločanje, zadovoljstvo, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: L. Harbaš
• Year: 2023
• Number of pages: III, 69, 26 str.
• PID: 20.500.12556/RUL-154602
• UDC: 366
• COBISS.SI-ID: 171924739
• Publication date in RUL: 23.02.2024

Secondary language

• Language: English
• Title: The impact of consumer impulsive buying behavior on post-purchase regret and post-purchase behavior
• Keywords: marketing, consumer behaviour, purchasing, decision making, satisfaction, research, analysis