Quality research method into rural speech

Grochola-Szczepanek, Helena (author)

The paper presents the most important principles of the focus group method and shows how it is used in a study of rural language with a special emphasis on gender in language (cf. Grochola Szczepanek 2006). The focus method (alongside the personal interview) is one of the most popular qualitative methods used in marketing, sociology and psychology. This method can also be used in linguistics, particularly in socio-linguistic and ethno-linguistic studies. It can be applied when traditional linguistic description with the help of a survey or questionnaire methods is not sufficient. At a time of global cultural change, an examination of changes in language is possible only with reference to social and cultural factors.

• Language: English
• Keywords: focus group interview, rural speech, gender, dialectology
• Organization: FF - Faculty of Arts
• Year: 2009
• Number of pages: Str. 325-339
• PID: 20.500.12556/RUL-154275-da321cf1-c32f-4e1b-7ef2-2158f946aa7c
• UDC: 81'276.12:81'276.3-055.1:81'276.3-055.2
• COBISS.SI-ID: 13186051
• Publication date in RUL: 05.02.2024

Record is a part of a monograph

• Title: Slovenska narečja med sistemom in rabo
• Editors: Vera Smole
• Place of publishing: Ljubljana
• Publisher: Znanstvena založba Filozofske fakultete
• Year: 2009
• ISBN: 978-961-237-332-0
• COBISS.SI-ID: 248378368
• Collection title: Obdobja
• Collection numbering: 26

Secondary language

• Language: Slovenian

Abstract

V prispevku so predstavljena najpomembnejša načela metode fokusne skupine. Prikazana je metoda, uporabljena v raziskavi ruralnega jezika s posebnim poudarkom na spolu in jeziku (prim. Grochola Szczepanek 2006). Metoda fokusnih skupin (poleg osebnega intervjuja) je med najbolj priljubljenimi kvalitativnimi metodami, ki se uporabljajo na področju trženja, v sociologiji in psihologiji. To metodo lahko uporabimo tudi v jezikoslovju, zlasti v sociolingvističnih in etnolingvističnih raziskavah, še posebej takrat, ko tradicionalni jezikoslovni opis s pomočjo ankete ali vprašalnika ne zadostuje. V času globalnih kulturnih sprememb je možno raziskovati spremembe v jeziku samo v povezavi s socialnimi in kulturnimi dejavniki.

• Keywords: dialektologija, ruralni govor, spol, intervju