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Value creation in fashion industry through influencer marketing : master's thesis
ID Pejić, Sašo (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/pejic5143-B.pdf This link opens in a new window

Language:English
Keywords:marketing, textile industry, brands, value, electronic marketing, social networks, influencers
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[S. Pejić]
Year:2023
Number of pages:IV, 54, 16 str.
PID:20.500.12556/RUL-153888 This link opens in a new window
UDC:339.138
COBISS.SI-ID:171329283 This link opens in a new window
Publication date in RUL:17.01.2024
Views:1028
Downloads:53
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PEJIĆ, Sašo, 2023, Value creation in fashion industry through influencer marketing : master’s thesis [online]. Master’s thesis. Ljubljana : S. Pejić. [Accessed 15 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/pejic5143-B.pdf
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Secondary language

Language:Slovenian
Title:Ustvarjanje vrednosti v modni industriji s pomočjo vplivnežev
Keywords:trženje, tekstilna industrija, blagovne znamke, vrednost, elektronsko trženje, družbena omrežja, vplivneži

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