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Odločanje porabnikov o nakupu elektronske tehnike s pomočjo pospeševanja prodaje : zaključna strokovna naloga visoke poslovne šole
ID Kovač, Tjaša (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/kovac2188.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, pospeševanje prodaje, vedenje potrošnikov, nakup, odločanje, raziskave
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Kovač]
Year:2023
Number of pages:II, 20, 4 str.
PID:20.500.12556/RUL-153840 This link opens in a new window
UDC:339.138
COBISS.SI-ID:169760003 This link opens in a new window
Publication date in RUL:17.01.2024
Views:543
Downloads:36
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Secondary language

Language:English
Title:Consumer decision-making about purchasing electronic equipment with the help of sales promotion
Keywords:marketing, business communication, sales promotion, consumer behaviour, purchasing, decision making, research

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