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Priložnosti tehnologije veriženja blokov in nezamenljivih žetonov pri trženju blagovnih znamk : magistrsko delo
ID Tkalec, Tilen (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/tkalec5110-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, informacijska tehnologija, tehnologija veriženja podatkovnih blokov, trg, zgodovina, kriptovaluta, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Tkalec]
Year:2023
Number of pages:II, 56, 81 str.
PID:20.500.12556/RUL-153798 This link opens in a new window
UDC:339.138
COBISS.SI-ID:168317443 This link opens in a new window
Publication date in RUL:17.01.2024
Views:757
Downloads:73
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TKALEC, Tilen, 2023, Priložnosti tehnologije veriženja blokov in nezamenljivih žetonov pri trženju blagovnih znamk : magistrsko delo [online]. Master’s thesis. Ljubljana : T. Tkalec. [Accessed 13 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/tkalec5110-B.pdf
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Secondary language

Language:English
Title:Opportunities provided by blockchain technology and non-fungible tokens in brand marketing
Keywords:marketing, information technology, blockchain technology, market, history, cryptocurrency, research, analysis

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