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Priložnosti tehnologije veriženja blokov in nezamenljivih žetonov pri trženju blagovnih znamk : magistrsko delo
ID
Tkalec, Tilen
(
Author
),
ID
Konečnik Ruzzier, Maja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/tkalec5110-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
informacijska tehnologija
,
tehnologija veriženja podatkovnih blokov
,
trg
,
zgodovina
,
kriptovaluta
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[T. Tkalec]
Year:
2023
Number of pages:
II, 56, 81 str.
PID:
20.500.12556/RUL-153798
UDC:
339.138
COBISS.SI-ID:
168317443
Publication date in RUL:
17.01.2024
Views:
405
Downloads:
33
Metadata:
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:
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Secondary language
Language:
English
Title:
Opportunities provided by blockchain technology and non-fungible tokens in brand marketing
Keywords:
marketing
,
information technology
,
blockchain technology
,
market
,
history
,
cryptocurrency
,
research
,
analysis
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