The influence of active brand hate on the desire for revenge : the role of the dark triad and moral disengagement : master's thesis

Meža, Tina (author), Kolbl, Živa (mentor)

• Language: English
• Keywords: marketing, brands, consumer behaviour, consumer psychology, psychology, ethics, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Meža]
• Year: 2023
• Number of pages: IV, 55, 26 str.
• PID: 20.500.12556/RUL-153757
• UDC: 339.138
• COBISS.SI-ID: 163845891
• Publication date in RUL: 18.01.2024

Secondary language

• Language: Slovenian
• Title: Vpliv aktivnega sovraštva do blagovne znamke na željo po maščevanju : vloga temne triade in manjše moralne vključenosti
• Keywords: trženje, blagovne znamke, vedenje potrošnikov, psihologija potrošnika, psihologija, etika, raziskave, analiza