Čustveno modno oblikovanje kot rezultat vzbujanja petih čutov

Kodžoman, Duje (author), Pavko Čuden, Alenka (mentor), Podlesek, Anja (co-mentor)

Čustveno modno oblikovanje je kompleksen in subjektiven koncept, ki je bil deležen omejenih empiričnih raziskav. Razloga za to sta pomanjkljivo razumevanje čustvenega oblikovanja in pomanjkanje raziskovalnega zanimanja na področju mode. Ta disertacija preučuje vpliv različnih senzoričnih modalitet (voh, vid, sluh, dotik in okus) na čustvene odzive na modno oblikovanje. Raziskava je bila razdeljena na tri stopnje: spletne preliminarne študije, interaktivna (raziskovalna) študija in oblikovanje oblačil (glavna študija). V spletnih preliminarnih študijah smo udeležence prosili, naj ocenijo privlačnost različnih barv ploskih tekstilij, tekstur, vonjav, zvokov trenja tekstilij in okusov. Interaktivna (raziskovalna študija) je vključevala seje senzoričnega testiranja, na katerih so bili udeleženci izpostavljeni različnim senzoričnim dražljajem iz tekstilij in so morali oceniti svoje čustvene odzive. Nazadnje, v fazi ocenjevanja modnega oblikovanja (glavna študija) so udeleženci ocenjevali privlačnost modelov oblačil z različnimi čutnimi izkušnjami. Namen študije je bil ugotoviti, katere čutne modalnosti najbolj prispevajo k splošni privlačnosti oblačila, in raziskati, kako lahko razlike v čutnih izkušnjah vplivajo na čustvene odzive na modne modele. Na vseh stopnjah doktorske raziskave sta bila preučena oba konca preferenčnega spektra (neprivlačno-privlačno) v vseh čutilih. Rezultati kažejo, da na čustvene odzive na modno oblikovanje najbolj vpliva vizualna privlačnost. Čutilo za vid je bilo v tej študiji opredeljeno kot najpomembnejše čutilo za ocenjevanje oblačil, ker daje najbolj neposredne informacije o oblačilu, in sicer o barvi, vzorcu, teksturi in splošni privlačnosti. Spoznanja študije bodo lahko uporabna za modne oblikovalce, saj poudarja pomen upoštevanja različnih čutnih izkušenj pri ustvarjanju čustvenih modelov oblačil, ki sprožajo pozitiven čustveni odziv. Izvirni prispevek te študije je empirična raziskava čustvenega oblikovanja v modi in predlog potencialne poti za prihodnje raziskave na tem področju.

• Language: Slovenian
• Keywords: Čustva, Čutila, Moda, Oblačila, Psihofizika, Tekstil
• Work type: Doctoral dissertation
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2024
• PID: 20.500.12556/RUL-153543
• Publication date in RUL: 13.01.2024

Secondary language

• Language: English
• Title: Emotional fashion design resulting from including five senses

Abstract

Emotional fashion design is a complex and subjective concept that has received limited empirical research. Reasons for this include the lack of understanding of emotional design and a lack of research interest in the fashion field. This study examines the impact of different sensory modalities (olfaction, vision, audition, touch, and gustation) on emotional responses to fashion design. The research was divided into three phases: online preliminary studies, an interactive exploratory study, and garment design (main study). In the online preliminary studies, participants were asked to rate the attractiveness of different fabric colours, textures, scents, fabric friction sounds, and tastes. The exploratory study involved sensory testing sessions where participants were exposed to different fabric sensory stimuli and asked to rate their emotional responses. Finally, in the fashion design evaluation stage (main study), participants evaluated the attractiveness of garment designs with varying sensory experiences. The purpose of the study was to determine which modalities contribute most to the overall attractiveness of a garment and investigate how variations in sensory experiences can influence emotional responses to fashion designs. The study consistently examined both ends of the preference spectrum (unattractive-attractive) across all senses. The results show that visual attractiveness has the greatest influence on emotional responses to fashion design. The sense of sight is identified in this study as the most important sense for evaluating garments because it provides the most immediate and obvious information about the garment, including colour, pattern, texture, and overall attractiveness. The findings of the study may be useful for fashion designers, as it highlights the importance of considering different sensory experiences when creating emotional clothing designs that trigger a positive emotional response. The original contribution of this study lies in the empirical investigation of emotional design in fashion, and it suggests potential avenues for future research in this area.

• Keywords: Emotions, Senses, Fashion, Clothing, Psychophysics, Textiles