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Prilagajanje trženjske komunikacije na mednarodnem trgu : primer na blagovni znamki L'Oréal Paris
ID Mencej, Tina (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/mencej4528.pdf This link opens in a new window

Language:Slovenian
Keywords:globalizacija, mednarodno trženje, mednarodno poslovanje, poslovno komuniciranje, okolje, usklajevanje, raziskave, analiza, case study
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Mencej]
Year:2011
Number of pages:II, 48, 23 str.
PID:20.500.12556/RUL-15333 This link opens in a new window
UDC:339.138
COBISS.SI-ID:20219622 This link opens in a new window
Publication date in RUL:11.07.2014
Views:960
Downloads:172
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Language:Unknown
Keywords:globalization, international marketing, international business, business communication, environment, adjustment, research, analysis, case study

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