Žanrski pristop k analizi poslovnih e-sporočil

Nidorfer, Mojca (author)

Elektronska sporočila sodijo k večkodnim sporočilom, zato mora tem okvirom slediti tudi analiza diskurza in upoštevati, da se v elektronskih sporočilih združujejo elementi pisnega prenosnika, računalniško oz. elektronsko posredovane komunikacije in govorjenega jezika. Za analizo diskurza tovrstnih besedil je primeren žanrski pristop, ki temelji na široki obravnavi diskurza, saj ga obravnava kot besedilo, žanr, družbeno dejavnost in prakso diskurzivnih skupnosti. V slovenščini se sicer teorija žanrov ni uveljavila, se pa pojavljajo težnje in potrebe po sistematičnejši in globlji obravnavi diskurza pisnih besedil, ki jih spodbuja tudi intenziven razvoj novih možnosti komuniciranja preko e-pošte.

• Language: Slovenian
• Keywords: sporočanje, poslovno sporočanje, komuniciranje, elektronska pošta, analiza diskurza, žanri, žanrski pristop
• Work type: Article
• Typology: 1.08 - Published Scientific Conference Contribution
• Organization: FF - Faculty of Arts
• Year: 2009
• Number of pages: Str. 271-277
• PID: 20.500.12556/RUL-151902
• UDC: 81'276:33:004.773:81'42
• COBISS.SI-ID: 40951138
• Publication date in RUL: 25.10.2023

Record is a part of a monograph

• Title: Infrastruktura slovenščine in slovenistike
• Editors: Marko Stabej
• Place of publishing: Ljubljana
• Publisher: Znanstvena založba Filozofske fakultete
• Year: 2009
• ISBN: 978-961-237-333-7
• COBISS.SI-ID: 248431360
• Collection title: Obdobja
• Collection numbering: 28

Secondary language

• Language: English

Abstract

Regarding the fact that e-mails are multimodal messages, the discourse analysis should follow their schemata, and furthermore consider that e-mails contain elements of written medium, electronic-mediated communication and elements of spoken language. A suitable method to analyze written discourse is a genre-based approach, combining broad aspects on discourse, analyzing it as text, genre, social activity and professional practice. Genre theory has not so far been used in Slovene linguistics, however, there are needs expressed that more systematic and deeper analysis on written discourse should be considered. This is encouraged also by intensive development of new possibilities of e-mail communication.

• Keywords: communication, business communication, electronic mail, genre approach, discourse analysis, genres