Postavitev spletnega mesta za prehransko svetovanje

Bavcon, Anja (author), Boh Podgornik, Bojana (mentor), Dolničar, Danica (comentor)

Namen diplomskega dela je bil postaviti spletno mesto za prehransko svetovanje s cilji širjenja prepoznavnosti prehranske svetovalke in njenih storitev ter ozaveščanja uporabnikov spletnega mesta o pomenu zdravega in kvalitetnega prehranjevanja v sklopu preventive za zdravje. Za izvedbo postavitve spletnega mesta za prehransko svetovanje smo najprej definirali naročnico ter njeno ciljno skupino. Pri načrtovanju vsebine smo se opirali na svetovalkine cilje in potrebe ciljne skupine uporabnikov. Pripravili smo lastne slikovne vsebine. Avtorske fotografije smo uredili s programom Adobe Photoshop, video posnetke s programom DaVinci Resolve 18. Tehnično načrtovanje smo začeli s postavitvijo informacijske arhitekture. S pomočjo programa Adobe Illustrator smo postavili žične modele. Načrtovanje smo nadaljevali z izborom in utemeljitvijo oblikovalskih elementov barv in tipografije. Pred postavitvijo spletišča smo izbrali ustreznega ponudnika gostovanja in domene. Spletišče smo postavili v okolju WordPress. Uporabili smo tudi vtičnik H5P za gradnjo interaktivnih elementov ter druge vtičnike. Prototip spletnega mesta smo testirali z metodo vprašalnika s skupino 20 uporabnikov, ki so ustrezali ciljni skupini. Rezultati testiranja so pokazali dobro oceno uporabniške izkušnje. Anketirancem je bil jasen namen in sporočilnost spletnega mesta, dostopne so jim bile informacije, ki bi jih potencialna stranka iskala, predstavljene storitve so bile jasne in razumljive. Pri ocenjevanju uporabnosti (razumljivost, logičnost, pričakovanost pozicij elementov in navigacija) smo dosegli povprečno oceno 4,5 od 5. V sklopu ocenjevanja vizualne podobe spletnega mesta je bila povprečna ocena v vseh kategorijah (estetika, preglednost, barve, pisava) 4,5 od 5. Ugotovili smo, da je spletno mesto dobro zasnovano, predstavljeno uporabno in zanimivo za anketirance, kljub temu pa smo prepoznali možnosti za izboljšave v sklopu brezplačnih vsebin za angažiranje uporabnikov spletnega mesta. Zato smo z upoštevanjem rezultatov testiranja spletno mesto optimizirali z dodatnimi zanimivimi vsebinami, dodatno ponudbo in dodatnimi kontaktnimi podatki.

• Language: Slovenian
• Keywords: spletno mesto, prehrana, svetovanje, zasnova, oblikovanje, postavitev, uporabniška izkušnja, testiranje.
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2023
• PID: 20.500.12556/RUL-151834
• Publication date in RUL: 21.10.2023

Secondary language

• Language: English
• Title: Creating nutrition counselling website

Abstract

The purpose of the thesis was to set up a website for nutritional counselling with the aim of spreading the visibility of the nutrition consultant and her services, and raising awareness among website visitors about the importance of healthy and high-quality eating as part of health prevention. First, we defined the consultant and her target group to implement the layout of the website for nutritional counselling. When planning the content, we relied on the consultant's goals and the needs of the target group of users. We have prepared our own image content, edited the photos with Adobe Photoshop and videos with DaVinci Resolve 18. We started the technical planning with the information architecture in Adobe Illustrator, where we also set up the wireframes. We continued the planning with the selection and justification of the design elements of colors and typography. Before setting up the website, we selected the appropriate hosting provider and domain. We set up the website in the WordPress environment and also used the H5P plugin to build interactive elements and other plugins. We tested the website prototype using a questionnaire method with a group of 20 users who corresponded to the target group. The results showed a good user experience rating. The purpose and message of the website were clear to the respondents, the information that a potential customer would be looking for was accessible, and the services were presented clearly and comprehensibly. When evaluating the usability (comprehensibility, logic, expected element positions and navigation), we achieved an average score of 4.5 out of 5. As part of the evaluation of the website's visual image, the average score in all categories (aesthetics, transparency, colors, font) was 4.5 out of 5. We found the website to be well-designed, presented, useful and interesting for respondents; however, we identified opportunities for improvement in terms of free content to engage website users. Therefore, considering the test results, we optimized the website with additional interesting content, an additional offer and additional contact information.

• Keywords: website, nutrition, dietary habits, counselling, user experience, testing.