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Vpliv različnih dejavnikov na sprejemanje odločitev otrok pri izbiri in nakupu živil
ID Klemenčič, Patricija (Author), ID Kostanjevec, Stojan (Mentor) More about this mentor... This link opens in a new window, ID Pajk Žontar, Tanja (Comentor)

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Abstract
Na nakupovalne navade otrok vpliva več dejavnikov, med katerimi sta najpomembnejša družinsko in šolsko okolje. V raziskavi smo želeli ugotoviti, kateri so najpomembnejši dejavniki, ki vplivajo na izbiro živil in nakupovanje učencev v zadnjih treh razredih osnovne šole. S spletno anketo smo zbrali odgovore 278 učencev 7., 8. in 9. razreda dveh pomurskih in ene gorenjske osnovne šole. Za vrednotenje podatkov smo uporabili deskriptivne in inferenčne statistične metode. Odgovori, ki so jih podali učenci, so pokazali, da so se v bližini šol, kjer se šolajo, najpogosteje nahajale trgovine z živili (97 %) in kavarne (73 %). Manj pogoste pa so bile v bližini šol pekarne (59 %), slaščičarne (55 %) in trgovine s hitro prehrano (35 %). Pogostost obiskovanja ponudnikov živilskih izdelkov med šolskim časom je bila nekajkrat na mesec za vse učence, fantje so te obrate obiskovali pogosteje kot dekleta. Skrb vzbujajoče je, da je 13,5 % učencev pogosto kupovalo energijske pijače, ki vsebujejo veliko sladkorja in kofeina ter niso primerne za otroke in mladostnike. Naše ugotovitve kažejo, da je okus najpomembnejši dejavnik, ki vpliva na izbiro hrane pri učencih, sledijo mu vpliv vrstnikov, embalaža in mediji. Učenci običajno dobijo denar od staršev in občasno iz drugih virov, redko od prijateljev. Denar običajno prejmejo za rojstne dneve in včasih ob praznikih, redko pa za učne dosežke, pomoč doma ali poslušnost. Naša študija je pokazala, da imajo oglasi za hrano majhen vpliv na izbiro hrane pri učencih, pri čemer je vpliv "nagrad in tekmovanj" najmanjši, medtem ko je vpliv "ugodne cene" neodločen. Dekleta običajno kupujejo bolj zdravo hrano, med mestnimi in podeželskimi otroki pa ni pomembnih statističnih razlik pri izbiri hrane.

Language:Slovenian
Keywords:prehrana otrok, nakupne navade, prehranjevalne navade, otroci kot potrošniki, oglaševanje, izbira hrane
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:BF - Biotechnical Faculty
Publisher:[P. Klemenčič]
Year:2023
PID:20.500.12556/RUL-150592 This link opens in a new window
UDC: 613.2-053.5:366.1
COBISS.SI-ID:165193731 This link opens in a new window
Publication date in RUL:21.09.2023
Views:750
Downloads:69
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Secondary language

Language:English
Title:The influence of various factors on children's decision-making when choosing and buying foods
Abstract:
There are several factors that influence children's shopping habits, the most important being the family and school environment. In our study, we aimed to identify the most important factors influencing the food choices and purchases of students in the last three grades of primary school. We collected responses from 278 7th, 8th and 9th grade students from two primary schools in Pomurje and one in Gorenjska using a questionnaire. We used descriptive and inferential statistical methods to analyse the data. According to the students' assessments, grocery shops (97%) and cafés (73%) were the most common grocery shops near the schools. In contrast, bakeries (59%), pastry shops (55%) and fast food outlets (35%) were less likely to be found near schools. The frequency of visiting grocery shops during school hours was generally a few times per month for all students, but boys visited these establishments more frequently than girls, about once per week compared to a few times per month for girls. It is worrying that 13.5% of children always buy energy drinks, which contain a lot of sugar and caffeine and are not suitable for children and young people. Our findings suggest that taste is the most important factor influencing students' food choices, followed by peer influence, packaging and media. Students usually receive money from their parents and occasionally from other sources, but rarely from friends. They usually receive money on birthdays and sometimes on holidays, but rarely for academic achievement, help around the house or obedience. Our study found that food advertising has little influence on students' food choices, with the influence of "prizes and competitions" being the least, while the influence of "cheap price" is undecided. Girls tend to buy healthier foods and there are no significant statistical differences in food choices between urban and rural children.

Keywords:children nutrition, shopping habits, dietary habits, foods, children as consumers, advertising, food preferences

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