Oblikovanje vizualne identitete zavoda s storitvami osebne asistence

Vogrinčič, Aja (author), Ražman, Roman (mentor)

V diplomski nalogi smo spoznali več o delu osebne asistence. V okviru celega procesa smo vzpostavili komunikacijo in sodelova- nje z naročnico in njeno soustanoviteljico zavoda. Spoznali smo poslanstvo in vizijo njunega dela. Spoznali smo ciljno skupino ter preučili, kakšne so njene značilnosti, potrebe. Zanimalo nas je tudi, na katere omejitve – kar se tiče vizualnega zaznavanja – lahko naletimo pri tej ciljni publiki. Upoštevajoč naučeno med raziskovanjem smo pripravili nekaj elementov vizualne identitete za Zavod babi Iva, ki jim bodo lahko služili kot pripomoček za poenoteno komunikacijo in prepoznavnost.

• Language: Slovenian
• Keywords: grafično oblikovanje vizualna identiteta osebna asistenca Zavod babi Iva diplomska naloga
• Work type: Bachelor thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2023
• PID: 20.500.12556/RUL-150405
• Publication date in RUL: 16.09.2023

VOGRINČIČ, Aja, 2023, Oblikovanje vizualne identitete zavoda s storitvami osebne asistence [online]. Bachelor’s thesis. [Accessed 30 March 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=150405

Secondary language

• Language: English
• Title: Visual identity fror an institute with personal assistance services

Abstract

In the bachelor’s thesis, we learned more about the work of personal assistance. During the entire process, we established communication and cooperation with the customer and her co-founder of the institute. We got to know the mission and vision of their work. We got to know the target group and studied its characteristics and needs. We were also interested in what limitations, in terms of visual perception, we might encounter this target audience. Taking into account what we learned during the research, we have prepared some elements of the visual identity of Institute Babi Iva which will serve as a tool for their unified communication and recognition.

• Keywords: graphic design visual identity personal assistance Babi Iva Institute BA thesis