The purpose of every published book is to find audience that will buy and read it. There is a long journey from the bookshelf in a bookstore to the home library, intertwined with various processes that make it happen. The main task of book marketing and promotion is to, present the book in interesting and attractive way. Bookstores, publishers and other individuals connected with a specific book promote it and try to ensure its sales by using different methods of promotion as described in this work. In the beginning, the work discusses bookselling and the challenges it faces today. A special emphasis is put on promotion methods and online advertising. In second part, promotion of books in the Konzorcij bookstore is discussed. During my internship at the bookstore, I had conversations with the director and some employees, on the basis of which I presented their methods of promotion, that include monthly marketing campaigns, events, marketing communications and the bookstore employees.
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