Izdelava celostne grafične podobe za Abecedne urice

Kozjan, Anja (author), Možina, Klementina (mentor), Medved, Tanja (co-mentor)

Celostna grafična podoba je v današnjem svetu izrednega pomena. Podjetja, ki jo imajo, so korak pred tistimi, ki je nimajo. Z njo sporočajo profesionalnost in vzbujajo zaupanje pri svojih potencialnih in obstoječih strankah. V diplomskem delu je opisan razvoj celostne grafične podobe za podjetje Abecedne urice, ustanovljeno leta 2022. Podjetje se ukvarja z lektoriranjem in učno pomočjo pri slovenščini. Namen je bil oblikovati celostno grafično podobo in tako povečati prepoznavnost podjetja. Teoretični del zajema opredelitev celostne grafične podobe in njenih elementov. Predstavljene so vrste logotipov, pomen barv, načini zapisa barv, pomembnost izbire pisave, poslovne in trženjske tiskovine ter družbena omrežja s poudarkom na omrežju Facebook. V eksperimentalnem delu je predstavljena uporabljena strojna in programska oprema ter anketa. Za oblikovanje logotipa in ostalih izdelkov smo uporabili Adobe Illustrator, Adobe InDesign in Adobe Photoshop. Pri izbiri barv smo si pomagali s spletnim generatorjem barvnih palet Coolors.co. Predstavljeno je podjetje in želje naročnice glede oblikovanja, opredeljena je ciljna publika, analizirana je konkurenca. Predstavljena je pot do končnega logotipa podjetja. V rezultatih so analizirani rezultati ankete, ki je priložena kot priloga, in oblikovne rešitve, ki so predstavljene v priročniku celostne grafične podobe. Izdelki so logotip, vizitka, dopisni list, pisemska ovojnica, mapa, e-poštni podpis in profilna sličica na omrežju Facebook. Oblikovni rezultati so tudi ovrednoteni.

• Language: Slovenian
• Keywords: celostna grafična podoba, Abecedne urice, logotip, lektoriranje, učna pomoč, oblikovanje
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2023
• PID: 20.500.12556/RUL-149671
• Publication date in RUL: 08.09.2023

Secondary language

• Language: English
• Title: Designing corporate identity for Abecedne urice

Abstract

In today’s world, corporate identity is of great importance. Companies that have it are one step ahead of those that do not. It conveys professionalism and inspires confidence in potential and existing customers. The thesis describes the development of an integrated graphic identity for Abecedne urice, a company founded in 2022. The company operates in the field of proofreading and teaching assistance in Slovenian. The goal was to create a corporate identity to increase the company's visibility. The theoretical part includes the definition of corporate identity and its elements. The types of logos, the importance of colours, the ways of presenting colours, the importance of the choice of typeface, business and advertising printed matter and social networks with a focus on Facebook are presented. The experimental part introduces the hardware and software used and present the questionnaire. Adobe Illustrator, Adobe InDesign and Adobe Photoshop were used to design the logo and other products. For the colour selection, we used the online colour palette generator Coolors.co. The company and the client’s design preferences are introduced, the target audience is defined and the company’s competitors are analysed. The way to the final company logo is presented. The results of the survey, included as an appendix, and the design solutions presented in the corporate identity manual are analysed. The products are a logo, a business card, a letterhead, an envelope, a folder, an email signature, and a Facebook profile thumbnail. The design results are evaluated using a survey.

• Keywords: corporative identity, Abecedne urice, logo, proofreading, teaching assistance, designing