Prenova celostne grafične podobe podjetja For Trans

Gregorič, Lea (author), Možina, Klementina (mentor), Franken, Gregor (co-mentor)

Namen diplomskega dela je bil prenoviti celostno grafično podobo mednarodnega logističnega podjetja For Trans ter oblikovati ujemajoči se promocijski material, ki mu bo omogočil boljšo prepoznavnost. V teoretičnem delu smo najprej opredelili glavne elemente, ki sestavljajo celostno grafično podobo, da bi bolje razumeli njihov vpliv. Spoznali smo pomembnost barv, tipografije in različne vrste logotipov. V eksperimentalnem delu smo najprej z direktorjem podjetja opravili nestrukturiran intervju, s pomočjo katerega smo pridobili smernice za izdelavo nove podobe. Podrobneje smo izvedeli, s čim se podjetje ukvarja in kakšni so bili razlogi za prenovo obstoječe podobe. Nato smo obstoječo podobo skupaj s pripadajočimi tiskovinami analizirali, da bi ugotovili, kje so potrebne izboljšave. Prenove smo se lotili z risanjem skic novega logotipa, izmed katerih smo izbrali najustreznejšo in jo upodobili v programu Adobe Illustrator. Določili smo še barve in tipografijo, ki najbolje predstavljajo podjetje in njegove vrednote. Nastal je nov, posodobljen logotip po željah naročnika. Oblikovali smo temeljne poslovne tiskovine, promocijski material ter nekatere dodatne elemente celostne grafične podobe. Ugotovili smo, da celostna grafična podoba odraža osebnost znamke in deluje kot oblika komunikacije s ciljno publiko, zaradi česar je pomembno, da je oblikovana premišljeno.

• Language: Slovenian
• Keywords: celostna grafična podoba, prenova, oblikovanje, logotip
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2023
• PID: 20.500.12556/RUL-149430
• Publication date in RUL: 07.09.2023

Secondary language

• Language: English
• Title: Corporate identity redesign of company For Trans

Abstract

The aim of the diploma thesis was to redesign the corporate identity of the international logistics company For Trans, and to create matching promotional material that would enable it to be better recognised. In the theoretical part, we first defined the main elements that make up the corporate identity in order to better understand their meaning. We have learned about the impact of colours, typography and the different types of logos. In the experimental part, we first conducted an unstructured interview with the director of the company to obtain guidelines for the creation of the new visual image. We found out in more detail what the company does and what were the reasons for redesigning the existing image. We then analysed the existing image together with the associated printed materials to see where improvements were needed. We started the redesign by drawing sketches of the new logo, from which we selected the most suitable one and rendered it in Adobe Illustrator. We also identified the colours and typography that best represent the company and its values. The result was a new, updated logo, tailored to the client's requirements. We designed the fundamental business printed materials, promotional material and some additional elements of the corporate identity. We found that the corporate identity reflects the personality of the brand and acts as a form of communication with the targeted audience, which is why it is important to design it thoughtfully.

• Keywords: corporate identity, redesign, design, logo