Websites have become a key communication tool for presenting work, products and
services, with the aim of reaching target users online. A well-designed structure and
carefully selected information have a major impact on the visibility of companies. It is
crucial to update and maintain websites as online trends and user needs are constantly
changing. Monitoring analytics and user feedback allows you to adapt your website
and improve the user experience and achieve your marketing objectives. Effective
websites meet the needs and expectations of target users through design, intuitive
navigation and fast loading content, which contributes to a positive user experience.
Through design, quality content and website sophistication, businesses achieve
success in the online environment.
The aim of the thesis is to present the key features of the company websites and to
identify the strengths and weaknesses of the websites analysed. Websites are usually
evaluated on the basis of their design, content, navigation, usability, interactivity and
marketing of products or services. The strengths and weaknesses of the websites of
selected companies in the timber industry are identified in this research work. The
research methods include a descriptive method to describe the characteristics of a
good website and an analysis and comparison method to gain insight into the
effectiveness, usability, visual design, navigation and content quality of the websites.
The websites of the selected companies were found to differ in terms of design, but to
be similar in terms of content and navigation.
The analysis of the companies studied provides a better insight into the current
situation and offers suggestions for improvement. Based on the insights gained from
the analysis, appropriate measures can be taken to optimise the websites and improve
the user experience, which will help to increase the visibility, attractiveness and
performance of companies in the timber industry in the online environment.
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