The interplay between social commerce and social media marketing strategy development : a case from the outdoor industry : master's thesis

Bizjak, Anika (author), Pfajfar, Gregor (mentor)

• Language: English
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Bizjak]
• Year: 2023
• Number of pages: 78, 5 str.
• PID: 20.500.12556/RUL-148876
• UDC: 339.138
• COBISS.SI-ID: 162424323
• Publication date in RUL: 01.09.2023

BIZJAK, Anika, 2023, The interplay between social commerce and social media marketing strategy development : a case from the outdoor industry : master’s thesis [online]. Master’s thesis. Ljubljana : A. Bizjak. [Accessed 14 August 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/bizjak5055-B.pdf

Secondary language

• Language: Slovenian
• Title: Povezava med prodajo preko družbenih omrežij in razvojem trženjske strategije za družbena omrežja: primer panoge z oblačili in ostalimi izdelki za zunanje aktivnosti