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The interplay between social commerce and social media marketing strategy development : a case from the outdoor industry : master's thesis
ID Bizjak, Anika (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/bizjak5055-B.pdf This link opens in a new window

Language:English
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Bizjak]
Year:2023
Number of pages:78, 5 str.
PID:20.500.12556/RUL-148876 This link opens in a new window
UDC:339.138
COBISS.SI-ID:162424323 This link opens in a new window
Publication date in RUL:01.09.2023
Views:770
Downloads:58
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BIZJAK, Anika, 2023, The interplay between social commerce and social media marketing strategy development : a case from the outdoor industry : master’s thesis [online]. Master’s thesis. Ljubljana : A. Bizjak. [Accessed 13 August 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/bizjak5055-B.pdf
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Secondary language

Language:Slovenian
Title:Povezava med prodajo preko družbenih omrežij in razvojem trženjske strategije za družbena omrežja: primer panoge z oblačili in ostalimi izdelki za zunanje aktivnosti

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