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Odnos porabnikov do lažne prijaznosti do okolja : zaključna strokovna naloga visoke poslovne šole
ID Kegljevič, Maruša (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/kegljevic2152.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, zeleno trženje, varstvo okolja, trajnostni razvoj, goljufija, vedenje potrošnikov, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Kegljevič]
Year:2023
Number of pages:II, 25, 22 str.
PID:20.500.12556/RUL-148836 This link opens in a new window
UDC:366
COBISS.SI-ID:159487747 This link opens in a new window
Publication date in RUL:05.09.2023
Views:829
Downloads:105
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Secondary language

Language:English
Title:Consumer attitudes toward greenwashing
Keywords:marketing, green marketing, environmental protection, sustainable development, fraud, consumer behaviour, research, analysis

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