Mnenje slovenskih uporabnikov Instagrama o družbeni odgovornosti spletnih vplivnežev : magistrsko delo

Gangl, Sara (author), Pavasović Trošt, Tamara (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, vplivneži, družbena odgovornost, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Gangl]
• Year: 2023
• Number of pages: IV, 65, 7 str.
• PID: 20.500.12556/RUL-147912
• UDC: 339.138
• COBISS.SI-ID: 152096259
• Publication date in RUL: 17.07.2023

GANGL, Sara, 2023, Mnenje slovenskih uporabnikov Instagrama o družbeni odgovornosti spletnih vplivnežev : magistrsko delo [online]. Master’s thesis. Ljubljana : S. Gangl. [Accessed 15 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/gangl5002-B.pdf

Secondary language

• Language: English
• Title: Opinion of Slovenian Instagram users on the social responsibility of social media influencers
• Keywords: marketing, electronic marketing, social networks, influencers, social responsibility, research, analysis