An analysis and implementation of content marketing strategy : the case of "Sport Garage" : master's thesis

Pavlova, Ana (author), Kos Koklič, Mateja (mentor)

• Language: English
• Keywords: marketing, marketing strategy, electronic marketing, social networks, online shopping, cases, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Pavlova]
• Year: 2023
• Number of pages: III, 53, 12 str.
• PID: 20.500.12556/RUL-147904
• UDC: 339.138
• COBISS.SI-ID: 151259139
• Publication date in RUL: 17.07.2023

Secondary language

• Language: Slovenian
• Title: Analiza in implementacija strategije vsebinskega trženja v primeru podjetja "Sport Garage"
• Keywords: trženje, strategija trženja, elektronsko trženje, družbena omrežja, spletna trgovina, primeri, analiza