Are tourism strategies responsive to critical events? : coping with the COVID-19 pandemic in Slovenian urban destinations Ljubljana and Maribor

Marot, Naja (author), Klepej, David (author), Ograjenšek, Irena (author)

In 2020, the COVID-19 pandemic brought tourism to an abrupt halt. Supply-side stake-holders suddenly found themselves in a lockdown with unusable assets, unprofi table investments and jobs in jeopardy. Using qualitative research, we take a closer look at how they dealt with this unprecedented crisis in the Slovenian urban destinations of Ljubljana and Maribor. Our results show that existing policy and strategy mechanisms did not equip the supply-side stakeholders to tackle the pandemic challenges. However, both institutional ad hoc responses were quick and to some extent adequate.

• Language: English
• Keywords: tourism, towbs, pandemics, strategy, COVID-19 pandemic, crisis management, governance, qualitative research, policy making, middle-sized European cities, strategic planning, urban tourism
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: BF - Biotechnical Faculty; EF - School of Economics and Business
• Publication status: Published
• Publication version: Version of Record
• Year: 2022
• Number of pages: Str. 113-136
• Numbering: [Št.] 57
• PID: 20.500.12556/RUL-147627
• UDC: 338.48(497.4)
• ISSN on article: 0354-0596
• DOI: 10.4312/dela.57.113-136
• COBISS.SI-ID: 140039427
• Publication date in RUL: 10.07.2023

Record is a part of a journal

• Title: Dela
• Publisher: Oddelek za geografijo Filozofske fakultete Univerze v Ljubljani, Oddelek za geografijo Filozofske fakultete Univerze v Ljubljani, Znanstvena založba Filozofske fakultete, Založba Univerze v Ljubljani
• ISSN: 0354-0596
• COBISS.SI-ID: 23805442

Licences

• License: CC BY-SA 4.0, Creative Commons Attribution-ShareAlike 4.0 International
• Link: http://creativecommons.org/licenses/by-sa/4.0/
• Description: This Creative Commons license is very similar to the regular Attribution license, but requires the release of all derivative works under this same license.

Secondary language

• Language: Slovenian
• Title: So turistične strategije odzivne na kritične dogodke? : odziv na pandemijo covida-19 v slovenskih mestnih destinacijah Ljubljana in Maribor

Abstract

V letu 2020 je pandemija covida-19 nenadoma zaustavila turizem. Turistični ponudniki so se znašli sredi zaprtja z neuporabnimi sredstvi, nedonosnimi naložbami in ogroženimi delovnimi mesti. S kvalitativno raziskavo smo podrobneje proučili, kako so se s to krizo brez primere spopadli v slovenskih mestnih destinacijah Ljubljana in Maribor. Naši rezultati kažejo, da obstoječe politike in strateški mehanizmi deležnikov niso opremili za uspešno spopadanje z izzivi pandemije, vendar so bili tako institucionalni kot ad hoc odzivi hitri in do neke mere ustrezni.

• Keywords: turizem, mesta, pandemije, COVID-19, Ljubljana, Maribor, pandemija covida-19, krizni management, upravljanje, kvalitativne raziskave, priprava politik, srednje velika evropska mesta, strateško načrtovanje, mestni turizem

Projects

• Funder: ARRS - Slovenian Research Agency
• Project number: J7-1823
• Name: Analiza in upravljanje prostorskih in družbenih učinkov mestnega turizma na primeru Ljubljane, Gradca in Maribora

• Funder: ARRS - Slovenian Research Agency
• Project number: P5-0410
• Name: Digitalizacija kot gonilo trajnostnega razvoja posameznika, organizacij in družbe