Sharenting is a term composed of words share and parenting; it refers to a growing modern trend of parents posting photographs, videos and information about their children on the Internet. In relation to the aforementioned practice there is a growing number of ethical and moral dilemmas referring mostly on violation of children's rights. The goal of the Thesis is to discover in what way parents expose their children on social networks, whether the children have a say in what their parents are posting on social networks about them and the influence of sharenting on the children. In the empirical part of the Thesis I conducted seven interviews with mom influencers using qualitative methodology. The results of the study show that mom influencers often expose their children on social networks; most frequently, the posts are connected to moments from everyday life, special occasions, funny moments, on contents related to family, upbringing and motherhood as well as sponsored posts. In most cases, the children have no say in what their parents post about them; this is most frequently related to their age or rather their incapability of perceiving and comprehending the situation. The consequences of sharenting for the child can be related to emotional distress, digital footprint, digital kidnapping and disturbing the child's privacy. Mom influencers are aware of the negative effects of posting information about their children on social networks; among some this is shown as critical and self-reflecting relationship to sharenting as they make effort to minimize their child's digital trail, in turn protecting its privacy.
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