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Vpliv brezplačnih vzorcev na nakupne odločitve porabnika : diplomsko delo
ID Švegl, Urša (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/UPES/svegl633.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, prodaja, pospeševanje prodaje, vedenje potrošnikov, odločanje, nagrade, vzorci
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[U. Švegl]
Year:2010
Number of pages:II, 23, 4 str.
PID:20.500.12556/RUL-14750 This link opens in a new window
UDC:339.138
COBISS.SI-ID:19744998 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1182
Downloads:231
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Language:Unknown
Keywords:marketing, sales, sales promotion, consumer behaviour, decision making, prizes, samples

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