The purpose of the diploma thesis was to design a unified and renewed marking system that would guide passengers through all possible versions of public transport in Ljubljana. The purpose of the final product is to provide easier orientation when using public transport, facilities and surroundings to where public transport reaches.
In the theoretical part of the diploma thesis, with the help of professional sources, the main elements are defined and described, which are important to create a complete, efficient and functional marking system. The role of pictograms, the role of colors and typography in marking systems is described. In addition, a brief overview of the history of Ljubljana passenger traffic and Slovenian Railways is also described, as well as a brief analysis of reference examples of marking systems.
In the experimental part, the already existing marking systems of Ljubljana passenger traffic and Slovenian Railways are analyzed and so is their suitability. In this part, key elements such as the choice of typeface, consistency, consistency in the design of pictograms and the choice of color palette are analyzed. The goal of the thesis was to improve and select more appropriate elements, such as typography, colors and newly designed symbols, based on the analyzed elements, which together would form a unified whole. To carry out the experimental work, we used Adobe Photoshop, Illustrator and InDesign. In them, we depicted, measured and selected all the elements listed above. The experimental part includes a description of the production and design of new pictograms. From setting up the grid, determining dimensions in the grid and parameters for creating new symbols, choosing colors, to comparing two types faces and determining their suitability for the marking system. Based on these elements, we improved and upgraded the marking system.
The last part of the diploma thesis presents a set of newly designed pictograms, which are unified, have a consistent appearance and complexity. They are rendered with a newly selected color palette. Newly designed cards are introduced, which are simplified and modernized. Finally, the newly designed wayfinding is presented, which guides passengers to bus stops around Ljubljana and the railway station in Ljubljana.
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