Ekološko oblikovanje kozmetične linije za nego obaza

Drofenik, Nuša (author), Vrabič Brodnjak, Urška (mentor)

Namen diplomskega dela je bilo oblikovanje embalaže za nego obraza po principu ekološkega oblikovanja. Oblikovana linija embalaž bi bila namenjena ženskam med 20 in 30 let. Linija za nego obraza vsebuje šest produktov: čistilno peno, toner, dnevno in nočno kremo, serum in očesno kremo. Pri tem se je oblikovalo in izdelalo šest etiket za primarno embalažo in štiri sekundarne embalaže. V eksperimentalnem delu se je s pomočjo programa EngView Package and Display Designer Suite izrisal plašč za sekundarne embalaže. Končna vizualna podoba embalaže in etiket se je oblikovala s pomočjo programa Adobe Illustrator. Za barvno paleto sta se izbrali dve primarni barvi, in sicer pastelno roza in zelena, ki ponazarjata glavno sestavino celotne linije – vrtnico. Na karton z gramaturo 300 g/m2 se je natisnila in izrezala embalaža s pomočjo tiskalnika Xerox in rezalnika Esko. Rezultati raziskave in analize trga so podali informacije, ki so bile koristne za celoten proces izdelave in oblikovanja, saj so podali informacije glede navad potrošnikov v Sloveniji. Največ anketirancev je prepričala embalaža, ki stremi k ekološkemu načinu oblikovanja in uporablja trajnostne materiale (leseni pokrovi). Ugotovljeno je bilo tudi, da bi polovico anketirancev prevelika količina napisanih informacij na embalaži odvrnila od nakupa produkta. Rezultat diplomskega dela je linija izdelkov za nego obraza, ki stremi k ekološkemu načinu oblikovanja in trajnostni uporabi materialov.

• Language: Slovenian
• Keywords: ekološki način oblikovanja, primarna in sekundarna embalaža, vrtnica, trajnost
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2023
• PID: 20.500.12556/RUL-146765
• Publication date in RUL: 13.06.2023

Secondary language

• Language: English
• Title: Designing skincare line with eco design

Abstract

The aim of the thesis was to design skincare packaging according to the principle of ecological design. The designed skincare line would be aimed at women between 20 and 30 years old. The skincare line contains six products: cleansing foam, toner, day and night cream, serum and eye cream. In doing so, six labels for primary packaging and for secondary packaging were designed and produced. In the experimental part, multiple pieces for secondary packaging were designed with the help of the EngView Package and Display Designer Suite program. The final visual image of the packaging and labels was created with Adobe Illustrator. Two primary colors were chosen for the color palette, namely pastel pink and green, which represent the main component of the entire line - the rose. The packaging was printed and cut on 300 g/m2 cardboard using a Xerox printer and an Esko cutter. The market research and analysis results provided essential information for the entire production and design process, as they provided information about consumer habits in Slovenia. Most respondents were convinced by the packaging, which adheres to an ecological design method and uses sustainable materials (wooden lids). It was also established that half of the respondents would be deterred from buying the product by an excessive amount of written information on the packaging. The result of the diploma thesis is a skincare line that focuses on ecological design and sustainable use of materials.

• Keywords: eco-design method, primary and secondary packaging, rose, sustainability