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Stališča porabnikov do nevrotrženja : zaključna strokovna naloga visoke poslovne šole
ID
Hrovatič, Petra
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/vps_diplome/hrovatic2140.pdf
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Language:
Slovenian
Keywords:
trženje
,
kognitivna znanost
,
možgani
,
raziskave
,
potrošnik
,
ankete
,
analiza
Work type:
Final paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[P. Hrovatič]
Year:
2023
Number of pages:
II, 26, 12 str.
PID:
20.500.12556/RUL-145531
UDC:
339.138
COBISS.SI-ID:
149714691
Publication date in RUL:
01.05.2023
Views:
501
Downloads:
79
Metadata:
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Secondary language
Language:
English
Title:
Consumer attitudes toward neuromarketing
Keywords:
marketing
,
neuroscience
,
brain
,
research
,
consumer
,
questionnaires
,
analysis
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