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Humor v oglaševanju : magistrsko delo
ID Žagar, Tim (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/zagar4866-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglaševanje, poslovno komuniciranje, mediji, psihologija, efektivnost, potrošnik, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Žagar]
Year:2022
Number of pages:III, 52, 9 str.
PID:20.500.12556/RUL-145423 This link opens in a new window
UDC:659.1
COBISS.SI-ID:137386755 This link opens in a new window
Publication date in RUL:01.05.2023
Views:1064
Downloads:109
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Secondary language

Language:English
Title:Humour in advertising
Keywords:marketing, advertising, business communication, media, psychology, efficiency, consumer, research, analysis

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