Vloga medkulturnega komuniciranja v mednarodnih odnosih z javnostmi : diplomsko delo

Bergman, Marijana (author), Vida, Irena (mentor)

• Language: Slovenian
• Keywords: mednarodno poslovanje, mednarodno trženje, medkulturno delovanje, poslovno komuniciranje, kultura, odnosi z javnostjo, etnocentrizem, kvaliteta, kvantiteta, primeri
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Bergman]
• Year: 2010
• Number of pages: I, 26 str.
• PID: 20.500.12556/RUL-14500
• UDC: 659.4
• COBISS.SI-ID: 19534310
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: international business, international marketing, cross-cultural activities, business communication, culture, public relations, ethnocentrism, quality, quantity, cases