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Trženje hibridnih vozil na primeru Toyote Prius : diplomsko delo
ID
Šteh, Ivan
(
Author
),
ID
Bajde, Domen
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/UPES/steh494.pdf
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Language:
Slovenian
Keywords:
avtomobilska industrija
,
industrijsko podjetje
,
Toyota
,
Prius
,
poslovanje podjetja
,
trženje
,
strategija trženja
,
blagovne znamke
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[I. Šteh]
Year:
2010
Number of pages:
II, 31, 13 str.
PID:
20.500.12556/RUL-14485
UDC:
339.138
COBISS.SI-ID:
19518182
Publication date in RUL:
11.07.2014
Views:
1482
Downloads:
178
Metadata:
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Secondary language
Language:
Unknown
Keywords:
car industry
,
industrial enterprises
,
company performance
,
marketing
,
marketing strategy
,
trademarks
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