The impact of inflation on consumer behavior of millennials : master's thesis

Križaj, Rok (author), Redek, Tjaša (mentor), Čater, Barbara (comentor)

• Language: English
• Keywords: marketing, purchasing, decision making, consumer behaviour, inflation, youth, generation gap, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [R. Križaj]
• Year: 2022
• Number of pages: V, 63, 57 str.
• PID: 20.500.12556/RUL-143208
• UDC: 366
• COBISS.SI-ID: 132372739
• Publication date in RUL: 16.01.2023

KRIŽAJ, Rok, 2022, The impact of inflation on consumer behavior of millennials : master’s thesis [online]. Master’s thesis. Ljubljana : R. Križaj. [Accessed 19 September 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/krizaj4848-B.pdf

Secondary language

• Language: Slovenian
• Title: Vpliv inflacije na nakupne navade milenijcev
• Keywords: trženje, nakup, odločanje, vedenje potrošnikov, inflacija, mladina, medgeneracijske razlike, raziskave, analiza