Uporaba memov v digitalnem trženju kot strategija vrednostne inovacije : magistrsko delo

Brezovec, Peter (author), Ivašković, Igor (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, personalizacija, medgeneracijske razlike, informacijska tehnologija, strategija, vrednost
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [P. Brezovec]
• Year: 2022
• Number of pages: IV, 74, 2 str.
• PID: 20.500.12556/RUL-143143
• UDC: 339.138
• COBISS.SI-ID: 128696067
• Publication date in RUL: 16.01.2023

Secondary language

• Language: English
• Title: The use of memos in digital marketing as value innovation strategy
• Keywords: marketing, electronic marketing, personalization, generation gap, information technology, strategy, value