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Uporaba memov v digitalnem trženju kot strategija vrednostne inovacije : magistrsko delo
ID
Brezovec, Peter
(
Author
),
ID
Ivašković, Igor
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/brezovec4785-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
elektronsko trženje
,
personalizacija
,
medgeneracijske razlike
,
informacijska tehnologija
,
strategija
,
vrednost
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[P. Brezovec]
Year:
2022
Number of pages:
IV, 74, 2 str.
PID:
20.500.12556/RUL-143143
UDC:
339.138
COBISS.SI-ID:
128696067
Publication date in RUL:
16.01.2023
Views:
908
Downloads:
44
Metadata:
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:
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Secondary language
Language:
English
Title:
The use of memos in digital marketing as value innovation strategy
Keywords:
marketing
,
electronic marketing
,
personalization
,
generation gap
,
information technology
,
strategy
,
value
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