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Osebne blagovne znamke športnikov v slovenskih medijih : magistrsko delo
ID Brkić Hendrickx, Divna (Author), ID Ivašković, Igor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/brkic_hendrickx4770-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, šport, image, osebnost, razvoj, strategija, trendi, primeri, komparacije
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Brkić Hendrickx]
Year:2022
Number of pages:IV, 91 str.
PID:20.500.12556/RUL-143080 This link opens in a new window
UDC:339.138
COBISS.SI-ID:126633219 This link opens in a new window
Publication date in RUL:06.02.2023
Views:630
Downloads:73
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Secondary language

Language:English
Title:Personal brands of athletes in the Slovenian media
Keywords:marketing, brands, sports, image, personality, development, strategy, trends, cases, comparisons

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