Kupčevo zaznavanje termina trajnosti na primeru podjetja Relove : zaključna strokovna naloga visoke poslovne šole

Ivanova, Aleksandra (author), Hvalič Erzetič, Barbara (mentor)

• Language: Slovenian
• Keywords: trženje, zeleno trženje, trajnostni razvoj, nakup, odločanje, vedenje potrošnikov, case study
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Ivanova]
• Year: 2022
• Number of pages: II, 22, 8 str.
• PID: 20.500.12556/RUL-143070
• UDC: 366
• COBISS.SI-ID: 125725443
• Publication date in RUL: 06.02.2023

Secondary language

• Language: English
• Title: Customer perception of the term sustainability in the case of the company Relove
• Keywords: marketing, green marketing, sustainable development, purchasing, decision making, consumer behaviour, case study