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A comparison of perceptions about the global brands on the basis of ethnocentrism in India and Slovenia : master's thesis
ID Malekar, Manodnya (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/malekar4775-B.pdf This link opens in a new window

Language:English
Keywords:Slovenia, India, marketing, brands, McDonalds, L'Oreal, ethnocentrism, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Malekar]
Year:2022
Number of pages:III, 50, 3 str.
PID:20.500.12556/RUL-143036 This link opens in a new window
UDC:366
COBISS.SI-ID:123317507 This link opens in a new window
Publication date in RUL:11.02.2023
Views:492
Downloads:38
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Secondary language

Language:Slovenian
Title:Primerjava zaznav o globalnih blagovnih znamkah na podlagi etnocentrizma v Indiji in Sloveniji
Keywords:Slovenija, Indija, trženje, blagovne znamke, McDonalds, L'Oreal, etnocentrizem, raziskave, analiza

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