A comparison of perceptions about the global brands on the basis of ethnocentrism in India and Slovenia : master's thesis

Malekar, Manodnya (author), Zalaznik, Maja (mentor)

• Language: English
• Keywords: Slovenia, India, marketing, brands, McDonalds, L'Oreal, ethnocentrism, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Malekar]
• Year: 2022
• Number of pages: III, 50, 3 str.
• PID: 20.500.12556/RUL-143036
• UDC: 366
• COBISS.SI-ID: 123317507
• Publication date in RUL: 11.02.2023

Secondary language

• Language: Slovenian
• Title: Primerjava zaznav o globalnih blagovnih znamkah na podlagi etnocentrizma v Indiji in Sloveniji
• Keywords: Slovenija, Indija, trženje, blagovne znamke, McDonalds, L'Oreal, etnocentrizem, raziskave, analiza