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Vpliv trženjskega placebo učinka na zaznavo učinkovitosti kozmetičnega izdelka : magistrsko delo
ID Račić, Aleksandra (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/racic4604-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, kozmetika, vedenje potrošnikov, psihologija potrošnika, embalaža, odločanje, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Račić]
Year:2022
Number of pages:66, 38 str.
PID:20.500.12556/RUL-143007 This link opens in a new window
UDC:339.138
COBISS.SI-ID:120381699 This link opens in a new window
Publication date in RUL:12.02.2023
Views:704
Downloads:115
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Secondary language

Language:English
Title:The impact of the marketing placebo effect on perception of the effectiveness of a cosmetic product
Keywords:marketing, cosmetics, consumer behaviour, consumer psychology, packaging, decision making, research, analysis

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