Sporočilnost tvitov vladnega govorca. Primer 2. razglasitve epidemije zaradi novega koronavirusa v letu 2020. : primer 2. razglasitve epidemije zaradi novega koronavirusa v letu 2020

Ilić Vrbek, Iris (author), Smolej, Mojca (mentor)

V času druge razglašene epidemije zaradi novega koronavirusa v letu 2020 je javnost že dodobra poznala sistem komuniciranja, ki si ga je aktualna Vlada Republike Slovenije izbrala ob nastopu funkcije marca 2020. Vsakodnevne novinarske konference z izbranim vladnim govorcem Jelkom Kacinom so bile iz dneva v dan bolj ali manj enake, redno pa so bili povzetki z njih hkrati ob živem prenosu pisno beleženi na njegovem uradnem profilu govorca na družbenem omrežju Twitter. Namen diplomskega dela je ugotoviti dvoje: kako jasna je bila komunikacija Jelka Kacina na Twitterju v zamejenem obdobju in kaj je specifičnost politične komunikacije z javnostjo na tem omrežju. To bom ugotavljala ob 40 izbranih govorčevih tvitih s pregledom tvitov drugih slovenskih politikov ter udeležencev omrežja. Hitrost podajanja informacij, katerih pogosta posledica so tudi številne slovnične napake v tvitih in neposredno komuniciranje z ostalimi uporabniki Twitterja (javnostjo) od običajnega državljana pravzaprav zahtevajo, da se – če hoče biti res ažurno obveščen o novih vladnih odločitvah – dotičnemu omrežju tudi sam priključi in mu posveti precej svojega časa. Ker je Twitter ves čas v pogonu in vladni funkcionarji tam pogosto objavljajo, množica tvitov kaj kmalu postane nepregledna in terja od uporabnika tako zbranost kot tudi spretnost, da se med poplavo nujnih (npr. novi vladni ukrepi, spreminjanje zakonodaje zaradi epidemije ipd.) in nenujnih (strankarska stališča, osebna politična prepričanja ipd.) informacij, ki se v tvitih pogosto prepletajo, dokoplje do tistih, ki so v zvezi z epidemijo ključne. Čeprav so novinarji v poročanjih bistvene novosti iz objav vedno povzeli in s tem enakomerno obveščali tudi državljane, ki nimajo Twitterja, pa se je v javnosti oblikoval vtis, da najpomembnejše komuniciranje z javnostjo poteka prav tam in da ne-uporabniki pravzaprav niso zares del dogajanja oziroma da nekaj zamujajo.

• Language: Slovenian
• Keywords: slovenščina, epidemija, koronavirus, vladni govorec, Twitter, obveščanje javnosti
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FF - Faculty of Arts
• Place of publishing: Ljubljana
• Publisher: [I. Ilić Vrbek]
• Year: 2021
• Number of pages: 125 str.
• PID: 20.500.12556/RUL-142067
• UDC: 811.163.6:659.3:616-036.21
• COBISS.SI-ID: 135625987
• Publication date in RUL: 19.10.2022

Secondary language

• Language: English
• Title: Communicativeness of the government's spokeperson's tweets. The example of the 2nd official epidemic of the new coronavirus in the year of 2020. : diplomsko delo

Abstract

At the time the 2nd epidemic of coronavirus was officially declared in the year of 2020, the public was already well acquinted with the government's system of communicating, which first started when they stepped into their function in March of 2020. Everyday's press conferences were hosted by government's chosen spokesperson Jelko Kacin and they were mostly similar day by day, with summaries of annoucements regurarly being transcripted simultaneously to livestreams on his official Twitter account. The object of the diploma assignment is to establish the following: how clear was Jelko Kacin's Twitter communication in this specific era and what is the characteristic of political communication with the public on this exact social media platform. I will be finding answers to that by analysing 40 of his chosen tweets, some other government officials' and other users'. Fast speed of providing incormation (the consequence of which are also numerous grammatical mistakes in tweets) and direct communication with other Twitter users (the public) actually demand that regular citizens – if they truly want to be informed about government's new decisions up-to-the-minute – join this perticular social-media network themselves and spend quite a lot of time on it. Because Twitter is lively constantly and government officials post often, the multitude of tweets soon becomes opaque and claims the user to be focused and also skilled in navigating between urgent (e.g. new government measures, changing the legislation, etc.) and non-urgent (party views, personal political beliefs, etc.) information, which are often intertwined inside of tweets, and to manage to find the important ones regarding the epidemic. Despite the fact that the journalists did summarize significant newnesses in their reportings and in that way delivered information evenly also to those citizens who didn't have a Twitter account of their own, there was an impression arising in the public, that the most important public communication is actually happening on Twitter, meaning that non-users were not really a part of happening developements or that they are missing out on something.

• Keywords: Slovene, epidemic, coronavirus, government spokesperson, Twitter, public announcements