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Vpliv programov zvestobe na vedenje porabnikov : primer podjetja Mercator
ID Kastelic, Vanja (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kastelic4043.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, prodaja, pospeševanje prodaje, potrošnik, lojalnost, programi, case study, trgovinsko podjetje, Mercator
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[V. Kastelic]
Year:2010
Number of pages:IV, 90 str., 28 str. pril.
PID:20.500.12556/RUL-14177 This link opens in a new window
UDC:339.138
COBISS.SI-ID:19187174 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1251
Downloads:291
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Language:Unknown
Keywords:marketing, sales, sales promotion, consumer, loyalty, programmes, case study, commercial enterprise

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