I started my diploma work by defining the concept of brand and branding. It is followed by a detailed description of employer brand and branding. Those definitions are followed by an explanation on what is the aim of employer branding, why would cooperations need to do employer branding, what are the goals of employer branding and consequences of it. In the next chapter I wrote about the process of branding and introduced a few ways how to manage the employer brand. Since the employer brand is managed as well as within the company and outside the company I described the difference between internal and external employer branding and connection between those two. Then I moved on to internal branding itself, what it is and how it is done. For successfull internal branding, successfull internal communication is needed. At the end of theortical part I described internal communications and internal branding channels and how does the choice of the channels affect the qualiy of communication. The aim of the empirical part was to do the case study based on a slovenian company XY and to research how and through which channels they do internal branding.
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