Tourist pro-environmental behaviour : the role of environmental image of destination and daily behaviour

Bilynets, Iana (author), Knežević Cvelbar, Ljubica (author)

Contextual impacts have a major role for the tourist pro-environmental behaviour at the destination, however, they remain under-researched. In this article, we explore the change in pro-environmental behaviour of tourists from daily to tourism context. We surveyed tourists asking them to evaluate the environmental image, their pro-environmental behaviour at the recently visited destination and in daily life, and then analysed data with t-test and regression analysis. The results show that: 1) most of the analysed pro-environmental behaviours get worse in the tourism context; 2) tourists, whose pro-environmental behaviour at home is above the average, behave better at the destination too; 3) perception of the destination as environmentally friendly is associated with better pro-environmental behaviour at the destination.

• Language: English
• Keywords: tourism, sustainable development, consumer behaviour, pro-environmental behaviour, tourists, environmental image, contextual impacts, behavioural spillover, daily behaviour
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business
• Publication status: Published
• Publication version: Version of Record
• Publication date: 07.09.2022
• Year: 2022
• Number of pages: Str. 1-8
• Numbering: Vol. 3, iss. 2 (art. ǂ100070)
• PID: 20.500.12556/RUL-140178
• UDC: 338.48
• ISSN on article: 2666-9579
• DOI: 10.1016/j.annale.2022.100070
• COBISS.SI-ID: 120648451
• Publication date in RUL: 12.09.2022

Record is a part of a journal

• Title: Annals of tourism research empirical insights
• Publisher: Elsevier
• ISSN: 2666-9579
• COBISS.SI-ID: 52526083

Licences

• License: CC BY 4.0, Creative Commons Attribution 4.0 International
• Link: http://creativecommons.org/licenses/by/4.0/
• Description: This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.

Secondary language

• Language: Slovenian
• Keywords: turizem, trajnostni razvoj, vedenje potrošnikov

Projects

• Funder: ARRS - Slovenian Research Agency
• Funding programme: Raziskovalni projekt - temeljni
• Project number: J5-1783
• Name: Okolju prijazno vedenje v turizmu

• Funder: ARRS - Slovenian Research Agency
• Funding programme: Raziskovalni program
• Project number: P5-0410
• Name: Digitalizacija kot gonilo trajnostnega razvoja posameznika, organizacij in družbe